Bangalore Tiger: How Indian Tech Upstart Wipro is Rewriting the Rules of Global Competition By: HAMM, STEVE Retail Price: Rs.299.00 Publisher: McGraw-Hill Education (India)
CEO's Choice
Bangalore Tiger is the story of Wipro’s transformation and its
impact on the tech services industry and the rules of global competition.
BusinessWeek senior writer Steve Hamm takes you inside the halls of this
transnational phenomenon to reveal the true secrets of Wipro’s superior business:
its people, principles, and core competencies.From Wipro’s triumphs to its missteps,
Hamm mines a treasure of business lessons, explaining how and, more important, why
it is necessary to--Expand quickly without stumbling;Follow the new rules for
outsourcers;Innovate every day—or else;Be obsessive about customers;Motivate
employees the Wipro way;Plan three years ahead to prepare for rapid growth.
EBRANDS By: Phil Carpenter Retail Price: Rs.2,595.00 Publisher: Harvard Business School Press
CEO's Choice
While scores of books have promoted various
Internet marketing tactics and Web site design rules, none has provided
the necessary strategic context in which true eBrand builders make
names for themselves. Through thoughtful analysis of the overall
marketing strategies of six Web innovators--Yahoo!, CDNow, iVillage,
Onsale, Barnesandnoble.com, and Fogdog Sports--veteran Silicon Valley
marketing executive Phil Carpenter takes a hard look at how companies
develop powerful Internet brands. Carpenter takes readers backstage
in his in-depth interviews with more than forty company executives
and industry experts. Recounting the successes, failures, and fears
of eBrand pioneers, the author assesses the opportunities and vulnerabilities
of his case study companies compared to those of their on- and offline
competitors. His analysis shows how several...
GET BETTER OR GET BEATEN! By: SLATER, ROBERT
Retail Price: Rs.195.00 Publisher: McGraw-Hill Education (India)
CEO's Choice
Since it first hit business bestseller lists
Get Better or Get Beaten! Has shown over 100,000 executives how
to understand the secrets-and emulate the successes-of GE's legendary
CEO Jack Walch. Now completely revised and updated with rules for
managers in today's transformed economy, this fast-paced classic
provides proven leadership imperatives for every situation, regardless
of industry. From Secret No. 1 (Harness the Power of Change")
to Secret No.29 (Use ebusiness to Put the Final Nail in Bureaucracy)
Get Better or Get Beaten! Is today's most straightforward, easy
to follow blueprint for real-world success. Read it, learn from
it, and use it to follow in the footsteps of corporate history's
most honored CEO-GE's Jack Welch. Hard-hitting and honest, it is
today's most entertaining and enlightening book on climbing to the
top of the modern-day corporate ladder-and doing what it takes to
stay there.
COMPETING FOR THE FUTURE By: HAMEL, GARY PRAHALAD, C.K. Retail Price: Rs.275.00 Publisher: McGraw-Hill Education (India)
CEO's Choice
With Competing for the Future, managers have seen how they can
reshape their industries. Hamel and Prahalad offers a masterful
blueprint for what your company must be doing today if it is to
occupy the competitive high ground of tomorrow. By showing that
the key to future industry leadership is to develop an independent
point of view about tomorrow opportunities and build capabilities
that exploit them, Hamel and Prahalad reveal an entirely new definition
of what it means to be strategic-and successful.
Knowledge management is an emerging management
discipline. Right from numerous websites, articles, papers and books
on the subject, there is a lot of work being done by consultants and
companies in this area. This book, authored by professionals who have
been consulting with various companies, derives from contemporary
work done in KM and presents business insights, technological perspectives
and learning approaches to harness the potential of KM in organisations.
The approach: after providing a quick understanding of the terminology
relevant to KM, the book describes the basic building blocks of a
KM initiative. It then provides insights on: Business Perspective,
Technology Perspective, Process Perspective, Learning perspective
and Market Perspective. The authors describe the details (with the
use of templates) of integrating the process, learning and business
intelligence needs, leading to building a knowledge corporation.The
book includes numerous examples, caselets, and references. Special
topics, KM and E-Governance, Virtual Universities and Culture.
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