| Introduction | |
The solution to the worldwide bestseller The Innovator?s Dilemma argues that innovation is not as random as we think?and offers practical guidance for leveraging and managing disruptive technologies. The only way to ensure long-term growth is through innovation. Clay Christensen?s The Innovator?s Dilemma showed exactly how tough that challenge is by laying out the vexing problem facing large companies all over the globe. By doing all the ?right? things to keep their current business strong and their best customers happy, Christensen said, successful industry leaders were opening the door for ?disruptive technologies? to bury them. The book became an international bestseller and catapulted Christensen to guru-status as the world?s premiere expert on this timely topic. Now, based on five years of research into the innovative processes that shape disruptive technologies, Christensen offers the long-awaited Innovator?s Solution. Written with Deloitte consultant Michael Raynor, this groundbreaking book reveals that innovation is not as unpredictable as most managers have come to believe. While the outcomes of past innovations seem random, the process by which innovations are packaged and shaped within companies is very predictable. This book opens the black box of innovation to reveal the critical forces that impact the shaping of innovations from inception to launch within organizations, and shows what managers must do to avoid the preponderance of ?me-too? innovations and increase the odds of creating truly disruptive growth. | |
| About the book | |
In the worldwide bestseller The Innovator's Dilemma, Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do-focus on pleasing their most profitable customers-leaders were paving the way for their own demise. How? By ignoring "disruptive technologies"-new, cheaper innovations that initially target small customer segments but evolve to displace the reigning product. Now, Christensen and coauthor Michael E. Raynor cut the Gordian knot of the "innovator's dilemma" with The Innovator's Solution. This groundbreaking book reveals that innovation is not as unpredictable as most managers have come to believe. While the outcomes of past innovations seem random, the process by which innovations are packaged and shaped within companies is very predictable. By understanding and managing the forces that influence this process, companies can shape high-octane business plans that create truly disruptive growth. Drawing on years of in-depth research and using new theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovations, and show managers how to tailor their strategies to the changing circumstances of a dynamic world. Comprehensive yet practical, The Innovator's Solution is an actionable prescription for innovation-driven, profitable growth. "A good business book makes managers stop and think. A great business book teaches managers how to stop and think. This is a great book. It is hard to imagine an executive team that would not benefit from devoting an entire day to discussing it." -Geoffrey Moore, Chairman and Founder, TCG Advisors, and author, Crossing the Chasm and Living on the Fault Line "In The Innovator's Solution, Christensen and Raynor address the holy grail of all organizations: how to generate growth and sustain it over long periods. Avoiding the temptation to provide simplistic formulas, they guide the reader through carefully constructed frameworks that teach how to think about the issues that limit-and provide-growth to organizations." -Dr. Andrew S. Grove, Chairman of the Board, Intel "Christensen and Raynor have done a superb job of creating a framework for helping to understand the industry dynamics and for planning your own growth alternatives." -Pekka Ala-Pietila, President, Nokia Corporation "Singapore, as a small nation, needs to be innovative and sensitive to disruptive changes more than other countries. Christensen and Raynor have provided an excellent framework to reduce the randomness of the innovation process. This framework will help in our effort to nurture an environment conducive for enterprises to create and capitalize on disruptive innovations." -Teo Ming Kian, Chairman, Singapore Economic Development Board "The Innovator's Solution goes directly to the heart of why large companies have failed to sustain innovation. Christensen and Raynor have a deep insight into the challenges that innovative companies face, and they propose practical, realistic solutions to the dilemmas of innovation. This book will be extremely useful to all managers who are committed to using innovation to sustain their growth." -Bill George, former Chairman and CEO, Medtronic, Inc. | |
| About the author | |
Clayton M. Christensen, D.B.A., is the Robert and Jane Cizik Professor of Business Administration, with a joint appointment in Technology and Operations Management and General Management, at the Harvard Business School. Michael E. Raynor, D.B.A., is a Director at Deloitte Research, the thought leadership arm of Deloitte. | |
| Table of contents | |
Introduction: The Growth Imperative 1. How Can We Beat Our Most Powerful Competitors 2. What Products Will Customers Want to Buy? 3. Who Are the Best Customers for Our Products? 4. Getting the Scope of the Business Right 5. How to Avoid Commoditization 6. Is Your Organization Capable of Disruptive Growth? 7. Managing the Strategy Development Process 8. There is Good Money and There is Bad Money 9. The Role of Senior Executives in Leading New Growth Epilogue: What, Me, Disrupt? | |
