Go Google - Greg Holden - McGraw-Hill Education

About the book

Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google?s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized -- and get noticed. Companies will learn how to get their message heard and take their marketing to a new level by:

Creating and strengthening their business websites with Google Page Creator, Google Analytics and Google Checkout.
Improving communication with clients and co-workers using Google Talk, Google SMS and Google Groups.
Marketing themselves to prospective customers using Google AdWords, AdSense and Google directory placement.
Improving their visibility by creating business blogs with Blogger.

Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.