| Introduction | |
This book would fulfill the need for a text which covers the concepts of sales and distribution management and their applications in day-to-day business. Integration of sales and distribution management functions is the underlying theme of the book, which recognizes the fact that today there is probably no sales manager who does not have distribution responsibilities as well. Also, the treatment amply reflects that these managers are empowered to coordinate sales and distribution functions to achieve the larger goals and objectives of their organisations. To illustrate the concepts, examples have been cited from India as well as abroad, and from the consumer and industrial goods sectors. Many of these examples are from the rich experience of the authors as operating managers, consultants, and teachers. | |
| Key features | |
| About the author | |
Krishna Havaldar Bachelor of Engineering (Electrical) from Pune Engineering College and Postgraduate Diploma in Business Administration from Indian Institute of Management, Ahmedabad. He has been Dean and Professor of Marketing at a private management institute at Bangalore. Professor Havaldar has a successful track record in the Industry too. He was in the Industry for over 30 years. Vasant Cavale Reader at University Of California | |
| Table of contents | |
PART 1: SALES MANAGEMENT Chapter 1.Introduction to Sales Management Chapter 2.Personal Selling Process Chapter 3.Planning and Organizing Sales Force Chapter 4.Staffing the Sales Force Chapter 5.Training the Sales Force Chapter 6.Directing the Sales Force Chapter 7.Motivating and Leading The Sales Force Chapter 8.Controlling and Evaluation the Sales Force Chapter 9.Social, Ethical, and Legal Responsibilities PART II: DISTRIBUTION MANAGEMENT Chapter 10.Introduction to Distribution Management Chapter 11.Marketing Channels Chapter 12.Channel Institutions Chapter 13.Wholesaling Chapter 14.Channel Planning Chapter 15.Channel Management Chapter 16.Channel Information Systems Chapter 17.Market Logistics & Supply Chain Management | |
