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The Five Secrets You Must Discover Before You Die
John Izzo

Price: Rs 325
ISBN: 9780070229570
Pages: 196
Pub Date: APR-08
Publish Status: In Stock
Copyright Year: 2008




Introduction 

  • Real Wisdom From Real People: Based centrally on the over 200 interviews conducted with people between the ages of 60-106, The Five Secrets You Must Discover Before You Die is both powerful, personal, and practical. The interviewees ranged from aboriginal elders to town barbers, from Hollacaust survivors to former CEO?s. In these interviews, each person was asked to reflect back on his or her life to identify the sources of happiness and meaning as well as lessons learned, regrets, major crossroads, and what did not contribute to meaning in their lives.
  • Television Promotion: John Izzo will be actively marketing the book, and has a 5 hour TV series based around the concepts of this book that will be airing on the Biography Channel in Canada, in April 2007. The series will air hundreds of times over the next 2 years. As part of the TV show, there will be an ad for the DVD series as well as the book. PBS has also shown preliminary interest in promoting the show and book domestically, hainv gagreed to pick up the show in their Indianapolis market.
  • Engaging Style: The nuggets of wisdom that Izzo mines from the stories and experiences of the wise elders that he interviews are charming, memorable, and poignant. With lessons like "Don't count on cramming", "May I have this dance", and "Your BMW won't visit you in the nursing home" he guides readers on a journey that is both enlightening and fun.

 

 

     
 
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