| Introduction | |
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| About the book | |
Introducing 7 scientifically proven ways to increase your powers of persuasion? Everybody knows that the best way to persuade people to reach the ?Yes? response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain?s internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers. Activating one or more of the other person?s triggers will make you a master persuader in every aspect of your life. You?ll learn how to motivate a ?Yes? response from clients, coworkers, employees, and entire organizations. Just say ?YES? to success. | |
| About the author | |
Russell H. Granger is the founder of ProEd, a training consultancy specializing in management, sales, service, and personal productivity courses. Since 1981, ProEd has created peak performance programs and multi-media workshops for a variety of organizations. With a degree in psychology, he has spent decades researching and teaching the art and science of persuasion. He speaks frequently to executives, managers, and salespeople throughout the United States, Europe, Australia, New Zealand, Singapore, Hong Kong, and India. His website is www.seventriggers.com. | |
| Table of contents | |
Preface Acknowledgements Chapter 1. The Awesome Power of Persuasion Chapter 2. Winners and Losers Chapter 3. Persuasion?Then and Now Chapter 4. What?s the Breakthrough Chapter 5. Decision Management Chapter 6. Persuasion Powerhouses Chapter 7. Triggering YES Chapter 8. Friendship Trigger Chapter 9. Authority Trigger Chapter 10. Consistency Trigger Chapter 11. Reciprocity Trigger Chapter 12. Contrast Trigger Chapter 13. Reason Why Trigger Chapter 14. Hope Trigger Chapter 15. Persuasion Goals Chapter 16. Persuasive Communication Chapter 17. Persuasive Presentations Chapter 18. Resolving Resistance Chapter 19. Getting Commitment Chapter 20. Wrap Index | |
