| Introduction | |
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| About the book | |
?There is no better person than Ram Charan to provide advice on managing in a downturn.? ?Larry Bossidy, former Chairman & CEO Honeywell International Inc. "This is all classic guru writing, stressing the extremity of the situation. But from Charan - who has already brought us bestsellers such as Execution and What the CEO Wants You to Know - it seems plausible. His forte is bold advice, delivered with convincing rhetoric. And he has completed his new text just at the right time." --Financial Times As a business leader today, you face an unprecedented challenge: the worldwide economic downturn. Cash and credit are dwindling, sales forecasts are dismal, and morale is sinking. This is not a time to reflect. It is a time to act, decide, and energize your people?with urgency. This is your moment. Are you up to the task? In Leadership in the Era of Economic Uncertainty, Ram Charan helps you steer your business through the minefield of contracting markets, cash shortages, and ongoing uncertainty. No matter what your leadership role, Charan?s insight will help ensure that your business emerges leaner, stronger, and well in front of the competition. ?We will not know when we have turned the corner, and we cannot envision the shape and scope of the world that will emerge,? Charan writes. ?What we can be sure of is that this is a time of tumultuous change, and with change come both danger and opportunity.? In this concise and highly accessible guide, the author provides practical actions you can execute immediately to
Using examples and case studies, Leadership in the Era of Economic Uncertainty illustrates how leaders at DuPont, Hanesbrands, Wipro, and other companies used Charan?s techniques to get results. The chaos of global economic meltdown has imposed an urgency you have never before experienced. It?s a scary thing, but it can also be exciting?if you?re prepared. | |
| About the author | |
Ram Charan is the coauthor of bestsellers Execution and Confronting Reality and the author of What the CEO Wants You to Know and 10 other books. A noted expert on business strategy, he has coached some of the world?s most successful CEOs and helped companies like GE, Bank of America, Verizon, KLM, and Thomson shape and implement their strategic direction. | |
| Table of contents | |
Foreword by Larry Bossidy Introduction: Corporate Crisis! Chapter 1. The Challenge of Managing In a Toxic Environment Chapter 2. At The Helm: What CEOs and Business Unit and Country Managers Must Do Chapter 3. On The Front Lines: Sales and Marketing Chapter 4. Mind Over Money: The Chief Financial Officer Chapter 5. Making It All Work: Operations Chapter 6. Refocusing Innovation: Research and Development Chapter 7. Tying It All Together: The Supply Chain Chapter 8. Supporting the Team: Staff Functions Chapter 9. The View from the Top: The Board of Directors Moving Forward Index | |
